Build Your Brand … In Just 2 Weeks!
You’ve been dreaming about your brand.
It’s time to stop dreaming and start launching. My 2-Week Brand Project will take you from zero to done — in just 10 business days. We’ll work one-on-one to create the perfect brand for your business. Are you ready to build a brand that you love? One that will help you grow your business to new heights? It all starts with a great brand.
What [EXACTLY] is Branding, Anyway?
Before we dive into everything that’s included in the 2-Week Branding Project, let’s talk a little about “branding.” I work with and talk to a lot of new business owners and almost of the start out telling me, “I just need a logo!” But, branding is so much more than logo design and I want your business to be successful — so I want you to build a complete brand!
Branding is easily broken down into two categories: Brand Creative & Brand Strategy. Here’s a quick overview of each.
Brand Creative focuses on how your business looks to the outside world. This includes your logo (the face of your business) but it’s also the colors, fonts, photos and graphics you use to visually communicate your business. Think about how your business looks to customers and potential clients across all platforms. Can they easily connect your social media sites with your website, business card and other printed materials? Does everything look like it works together? It will if you have a brand in place!
Brand Strategy is sometimes overlooked when small business owners develop their brand, but this part is just as important as the creative process. Developing a brand strategy for your business means you’ll better understand your customers. Plus, all of your communication — website, email, social media, face to face, etc. — will speak directly to your target market. Your messages will be consistent and meaningful to your customer base. Developing a brand strategy means, defining a vision for your business, clarifying your target audiences, writing key messages and building credibility through consistent communication.